Book Review Start Your Own Business
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Book Review: "Start Your Own Business" by Rieva Lesonsky
If you're considering starting your own business but feel unsure about where to begin, Rieva Lesonsky's "Start Your Own Business: The Only Start-Up Book You'll Ever Need" is an excellent starting point. Published by Entrepreneur Press, this book compiles Entrepreneur Magazine's vast knowledge base on entrepreneurship.
The guide walks you through the entire business process, from evaluating whether you have what it takes to be an entrepreneur to handling potential failures, with everything in between. It comprehensively covers nearly every aspect of starting a business. If you seek further details, the book provides excellent recommendations for additional reading and relevant websites.
Book Structure
The book is divided into seven sections, each containing several chapters:
Section 1: You Gotta Start Somewhere
This section helps you determine if you can be an entrepreneur, generate business ideas, and decide whether to launch your business part-time or full-time. Even if you have answers to these questions, the exercises are valuable.
Section 2: Building Blocks
Arguably the most crucial section, it tackles naming your business, choosing a structure, creating a business plan, and hiring professionals like lawyers and accountants. The Naming Your Business chapter is particularly insightful, emphasizing the importance of checking trademarks and domain availability to avoid future legal issues.
Section 3: Financing
Learn where and how to secure funding for your business, an essential step for any startup.
Section 4: Setting the Stage
This extensive section covers vital topics like selecting a business location, creating a professional image, offering credit to customers, hiring employees, and securing business insurance?"key considerations for any business owner.
Section 5: Equipment and Essentials
Focusing on practical aspects, this section discusses purchasing company computers, cell phones, and vehicles?"tasks that typically aren't too challenging for business owners.
Section 6: Marketing
One of the most challenging aspects of business, this nearly 100-page section delves into advertising, marketing, and public relations. While it briefly covers web marketing, those interested in e-commerce may need to seek additional resources.
Section 7: By the Books
Covering entrepreneurs' favorite topics, accounting and taxes, this section offers solid advice on bookkeeping, financial statements, budgeting, and taxes. The resources mentioned should adequately support business owners in maintaining legal compliance.
Final Thoughts
I highly recommend this book to every business owner. It's a comprehensive resource?"the 800-page mini-encyclopedia provides all the essential business insights. Reading it cover to cover and using it as a reference can save you countless hours. I've suggested it to many aspiring entrepreneurs, all of whom have praised it.
The book is surprisingly easy to read, even given its depth. Suitable for anyone over 16, it won’t guarantee success but will significantly reduce the risks associated with starting your business by providing a strong foundation.
Having "Start Your Own Business" on your shelf is like owning a guidebook for entrepreneurship. Lesonsky's work is indispensable for anyone serious about building a business.
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