Book Review - Net Entrepreneurs Only
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Book Review: Net Entrepreneurs Only
Title
Book Review: Net Entrepreneurs OnlySummary
People love reading success stories. They reassure us that extraordinary achievements can happen to ordinary individuals. By understanding how others succeeded, we get one step closer to our own success. This is the essence of "Net Entrepreneurs Only: 10 Entrepreneurs Tell the Stories of Their Success" by Gregory K. Ericksen and Ernst & Young.Gregory K. Ericksen conducted interviews with ten highly successful entrepreneurs at the dawn of the internet age, sharing their stories through vivid and engaging quotes. This approach makes readers feel as though they're interviewing these entrepreneurs directly, rather than simply reading about them. Each story spans about 20 pages but feels much shorter due to the large print and easy flow.
Featured Entrepreneurs
The book profiles ten pioneering entrepreneurs:- Jay S. Walker (priceline.com)
- Mike McNulty and Mike Hagan (VerticalNet)
- Christina Jones (pcOrder)
- William Porter and Christos Cotsakos (E*Trade)
- Gregory K. Jones (uBid)
- Russell Horowitz (Go2Net)
- Ken Pasterna (Knight/Trimark)
- William Schrader (PSINet)
- Pierre Omidyar (eBay)
- Mark Cuban and Todd Wagner (broadcast.com)
Common Threads
Each entrepreneur narrates a unique journey into the internet business world, yet common themes of passion, risk-taking, and learning from failure emerge throughout the book. Though the stories are from a time when achieving success online was relatively easier (the book was published in 2000), the core skills and attitudes these entrepreneurs display remain relevant across industries and eras.Their shared passion is infectious, inspiring those around them. They embrace risk, undeterred by dissenting opinions. Failure is a given in their pursuits, but they view it as a learning opportunity rather than a setback.
Fears and Insights
A recurring theme in several stories is the fear of being unexpectedly outperformed by a new competitor. Many entrepreneurs fear "the kid in the garage" who might develop groundbreaking technology. Mark Cuban, for example, expressed concern about this scenario, as noted by Todd Wagner:"I know Mark worries, among other things, about the proverbial 12-year-old in the garage [coming up with technological breakthroughs] and us being blindsided."
This fear likely stems from their own beginnings, knowing firsthand the power of youthful passion and innovation.
A Timely Read
If I had read this book at its release, I would have eagerly recommended it to aspiring entrepreneurs. Today, I recommend it even more strongly. It's essential reading for anyone involved in business.Now, the added benefit is researching what has happened to these entrepreneurs and their companies since the book's publication. The dot-com boom and subsequent crash offer a backdrop for an intriguing exploration: Will these companies still exist? Are these entrepreneurs still leading them?
Some entrepreneurs, like Mark Cuban, are widely recognized today. Companies like eBay remain successful household names. However, many readers may not recognize other names and ventures, making the follow-up research both interesting and informative.
Conclusion
"Net Entrepreneurs Only: 10 Entrepreneurs Tell the Stories of Their Success" is captivating for anyone who enjoys success stories. It’s particularly inspiring for entrepreneurs who dream of creating the next major breakthrough.You can find the original non-AI version of this article here: Book Review - Net Entrepreneurs Only.
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