What You Should Know About Postcard Printing

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Everything You Need to Know About Postcard Printing


Summary:

Postcard printing can be an effective marketing tool, but it's important to understand the key elements involved. These include postcard size, paper stock, design file formats, and coatings. Each aspect plays a crucial role in ensuring high-quality results.

Key Points to Consider:


1. Postcard Size

Postcard sizes aren't one-size-fits-all. Different printing equipment requires specific sizes, and even slight changes can impact pricing. To avoid surprises, request printing quotes beforehand. Always consult with your printing company to determine the best size for their equipment.

2. Paper Stock

You have two main paper stock options: glossy or matte. For full-color printing, you'll choose between:

- CS2 Stock: Glossy finish on both sides.
- C1S Stock: Glossy on one side, matte on the other.

While C1S was historically popular due to ink drying issues, today's inks dry well on glossy stocks, making them a cost-effective choice that adds character.

3. Design File Formats

Check which design file formats your printing company accepts. Some may have limited software compatibility, leading to potential issues like font defaults and text loss during file conversion. To minimize problems, save your design as a PDF, which reduces conversion and manipulation needs.

4. Coatings

Postcard finishing is as vital as the earlier steps in printing. Choose between:

- UV Coating: Adds a shiny finish, ideal for accentuating color images. However, it can be prone to fingerprints and smears.

- Aqueous Coating: Offers minimal shine and allows for quicker printing due to its fast-drying properties.

By understanding these aspects, you can ensure your postcards are printed to the highest standard, effectively enhancing your marketing efforts.

You can find the original non-AI version of this article here: What You Should Know About Postcard Printing.

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