I Didn t Know I Didn t Know What To Say
Below is a MRR and PLR article in category Master Series -> subcategory Marketing.
Discovering the Power of a Script: Mary Jane Medlock's Journey
From 11 to 7,029 Customers in 36 Months
Mary Jane Medlock's story is a remarkable journey of growth and transformation. In just three years, she expanded her customer base from a mere 11 to an impressive 7,029, personally sponsoring 2,362 of them as of July 26, 2006. Astonishingly, she's only now diving into recruiting.
A Reluctant Beginning
Back in July 2003, a crossline friend noticed Mary Jane struggling with selling a beloved product. Despite her initial resistance, they recommended a telephonic course designed to teach effective script usage. Mary Jane was skeptical. "How can a stranger help me sell my products?" she wondered. Reluctantly, she signed up, filled with doubt and a lack of understanding about MLM or scripts.
Overcoming Skepticism
As the course date neared, Mary Jane questioned the point of attending. Yet, as the call began, she was introduced to Kim Klaver, whose engaging personality put her at ease. Still doubtful, Mary Jane volunteered to go first, planning to finish quickly.
Kim's approach was transformative. She asked probing questions and challenged Mary Jane's responses, helping craft a script tailored to her personality. To Mary Jane's amazement, the script came together seamlessly in just 15 minutes.
Immediate Success
While listening to the next participant, Mary Jane received an email from a potential customer. Taking a chance, she pasted her new script into a response and sent it. Within minutes, the customer replied, intrigued by the message and eager to purchase the product for both herself and her husband.
The order totaled $400, earning Mary Jane $140?"covering the cost of the course within the first quarter-hour.
A Lasting Impact
This experience was a turning point. The script became an integral part of Mary Jane's sales strategy, embodying her essence. "It has become me. I have become it," she reflects.
Invitation for More Stories
Do you have customer stories to share, whether wondrous or challenging? Email Kim at Kim[at]bananamarketing[dot]com (use standard symbols to avoid spam).
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