Incredible Importance Of Marketing Positioning
Below is a MRR and PLR article in category Master Series -> subcategory Internet Marketing.
The Incredible Importance of Marketing Positioning
When promoting your business and its products or services, marketing positioning is crucial. You might have identified your target market, conducted keyword research, and refined your promotional strategies, but there’s more to consider for true success. Effective market positioning can significantly impact your sales and customer base.
Understanding Marketing Positioning
For those new to marketing, positioning refers to how customers and potential customers perceive your brand. While individual opinions are subjective, you can actively influence this perception. It involves looking beyond your company to the overall market landscape.
Analyzing Your Market Environment
Start by assessing your current market environment. What challenges is your industry facing? Is the market thriving, or are there downturns? Are customer needs being met, or is there room for improvement? Evaluate how your competitors are positioning themselves and consider the barriers preventing customers from switching brands. If switching is difficult, simplify the transition for new customers.
Leveraging Your Unique Strengths
Focus on what differentiates your business from competitors. Assess your prices, convenience, service quality, and company size. Do you offer more personalized and prompt customer service than larger competitors? Are your prices more competitive, or are your guarantees more reliable? How does the quality of your offerings compare?
Choosing Your Positioning Strategy
You have various options for positioning. Highlight specific product or service qualities, emphasize customer benefits, or showcase usage scenarios. Target your messaging to specific users and appeal directly to them. You might opt to compare yourself with competitors or create a distinct identity to avoid comparisons altogether.
Crafting Your Positioning Strategy
Decide which strategy best suits your strengths. If you’re smaller than a major competitor but provide superior, friendlier service, capitalize on that. Brand yourself as the small business with heart, attentive to customer needs, compared to large corporations perceived as out of touch. This is an example of effective marketing positioning that can set you apart.
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