Buying Long Domain Names Is it worth it
Below is a MRR and PLR article in category Master Series -> subcategory Domains.
Is Buying Long Domain Names Worth It?
Word Count: 608
Summary:
Traditionally, short and memorable domain names have been favored. While securing a concise domain is ideal, it’s not always possible. So, what about opting for a longer one?
Keywords: cheap domain names, buy domain names, buy domain name, domain registration, domain name
Article Body:
The conventional belief is that domain names should be short and memorable. While it's fantastic to have a brief name that perfectly fits your business, sometimes this isn't feasible. So, is a longer domain worth considering?
The notion that domain names must always be short isn't as crucial as it once was. There are numerous successful websites with lengthy names, like FreeCreditReport.com. This article explores when it's advantageous to choose a long domain name and the reasons for doing so.
The Long and Short of Domain Names
Long domain names can be effective, especially when your website relies on online advertising, such as Google AdWords, or natural search engine results. Online, users find your site by clicking on links that already contain your domain name. Therefore, if your domain name is long, it's still convenient for visitors because they don't need to remember it.
For instance, if you run a web hosting company specializing in affordable hosting, why not name your site CheapWebSiteHosting.com? Although lengthy, it clearly conveys your business focus to customers and search engines alike. How does this work?
Search engines consider the words in your domain name to understand your site’s content better, which can influence your ranking in search results. So, if your domain includes "cheap web site hosting," search engines may rank you higher compared to a name without these keywords. By choosing "CheapWebSiteHosting.com," you might have an advantage over "SmithWebSiteHosting.com" when people search for "cheap web site hosting."
If your business focuses on budget hosting, using relevant keywords in your domain name could enhance your search engine presence compared to sites that lack these keywords.
Domain Names in Mass Media
What about marketing outside the internet? Are long domain names suitable for radio or television ads? Yes, as long as they’re memorable. Consider the ad campaigns for freecreditreport.com. Though lengthy compared to older names like amazon.com or eBay.com, it’s memorable. Similarly, "cheapwebsitehosting.com" could stick in the minds of those interested in cost-effective hosting. The trick is to combine words that form a natural phrase. "Cheap Web Site Hosting" sounds natural, whereas "WebSiteHostingCheap.com" would likely confuse audiences in mass media.
So, should you opt for a long domain name when purchasing your next domain? It depends on whether you can find a suitable short version and how much you value the potential search engine advantage. Consider these factors when buying a domain name; a longer domain may prove to be a smart choice for your business.
You can find the original non-AI version of this article here: Buying Long Domain Names Is it worth it.
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