Social Bookmark Traffic - Is It Useful
Below is a MRR and PLR article in category Master Series -> subcategory Book Marketing.
Is Social Bookmark Traffic Useful?
Introduction
Recently, a friend of mine, Kate, had her website bookmarked on Digg, a well-known social bookmarking site. She kindly allowed me to analyze the traffic generated from this exposure. Here, we’ll explore the pros and cons of social media site traffic and how it can be leveraged for online marketing.
The Rise of Social Bookmarking
In recent years, social bookmarking and media sites like Slashdot, StumbleUpon, and Digg have gained immense popularity. These platforms are user-driven, where members decide what content to bookmark and discuss. The traffic they generate can be enviable, but is it truly beneficial?
Evaluating the Impact of Social Bookmark Traffic
Any internet traffic is valuable, but it's essential to understand that not all traffic is equal. The purpose of this article is to scrutinize traffic from social bookmarking within the context of internet marketing.
User Behavior and Traffic Quality
After Kate's site was listed on Digg, I used Google Analytics to study the traffic. The findings were intriguing:
- Most visitors quickly bounced back.
- Few spent any significant time on the site.
- Minimal engagement with deeper site content.
- Rarely signed up for newsletters or marketing offers.
The content type affects user engagement, but generally, traffic from these sites is temporary. It peaks when your listing is on the front page and dwindles soon after.
Comparing Traffic Sources
Social media traffic differs significantly from organic search engine traffic, which usually consists of visitors actively seeking specific information. These visitors are more engaged, likely to sign up for newsletters, and often become repeat visitors. This is the ideal traffic you want.
The Potential Benefits of Social Bookmarking
Despite its drawbacks, social media traffic has its advantages:
- Exposure to millions, enhancing brand visibility.
- Beneficial for mass-market appeal.
- Links from high authority sites can boost search engine rankings.
- Many visitors use browsers with Alexa toolbars, improving Alexa rankings.
Interestingly, traffic from StumbleUpon behaved more like organic traffic, suggesting visitor quality varies across platforms.
Optimizing for Mainstream Users
One strategy is to tailor your content to appeal to mainstream internet users. The success of this approach will depend greatly on what you offer and how appealing it is.
Future Studies
I aim to further study the long-term effects of social bookmark traffic, particularly its influence on keyword rankings and search engine link popularity. For now, the value of social media traffic remains a topic of debate.
Conclusion
Whether social bookmark traffic is worth the effort is a question each website owner must explore. Traffic can increase visibility and rankings, but converting this traffic into lasting engagement requires strategy. The best way to decide its worth is through experimentation.
You can find the original non-AI version of this article here: Social Bookmark Traffic - Is It Useful.
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