Publicity From Thirty Thousand Feet
Below is a MRR and PLR article in category Master Series -> subcategory Book Marketing.
Publicity From Thirty Thousand Feet
Summary
Crafting a marketing campaign offers a unique opportunity to assess what's working and what isn't. Remember that long-term goals, such as bulk sales and national media coverage, require consistent effort.Keywords
book marketing, writing, writer's block, writing ideas, writing coach, writing tipsArticle Body
Marketing a book is a journey, and it often takes longer than expected. That's why it's helpful to elevate your perspective and examine your efforts from thirty thousand feet. This high-level view can uncover overlooked areas and new marketing opportunities.How to Get a Bird’s-Eye View
Start with a large whiteboard or another expansive surface to outline your marketing journey. Document everything you've done since holding your first proof copy, leaving nothing out. This comprehensive list will help you gain new insights into your strategy.Benefits of a Broader Perspective
This exercise can highlight areas where you're spending too much time or reveal gaps in your campaign. Understanding which strategies are effective lets you refocus your efforts. For instance, if radio promotions aren't yielding results, but speaking engagements show potential, it might be time to shift your focus.Refresh Your Campaign
After reviewing your strategy, create or update a to-do list to revitalize your efforts. A thirty-thousand-foot perspective can help you avoid getting too focused on one area. Stepping back allows you to regroup and reset your goals, ensuring you concentrate on aspects needing improvement.Stay the Course, with Adjustments
Consider the airplane flying from Hawaii to Los Angeles, which constantly requires slight course corrections to avoid ending up far off course. Similarly, your marketing campaign needs regular adjustments to stay aligned with your goals. Don't rely on autopilot. Keep realigning and readjusting to ensure you reach your destination.Happy flying!
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