A Strategy For Coming Up With A Great Book Title
Below is a MRR and PLR article in category Master Series -> subcategory Book Marketing.
Crafting an Exceptional Book Title
Creating a captivating book title is crucial in the publishing world. Since book publishing is a significant business, publishing companies often invest heavily in professionals to develop titles that are not only engaging but also commercially viable. Interestingly, many popular and successful books initially had different working titles. As Dan Poynter, the pioneer of self-publishing, notes:
- Tomorrow is Another Day became Gone With The Wind.
- Blossom and the Flower turned into Peyton Place.
- The Rainbow Book was rebranded as Free Stuff For Kids.
- The Squash Book evolved into The Zucchini Book.
- John Thomas and Lady Jane transformed into Lady Chatterley’s Lover.
- Trimalchio in West Egg was renamed The Great Gatsby.
- Something that Happened became Of Mice and Men.
- Catch 18 changed to Catch 22.
When you visit a bookstore, observe how quickly people select and discard books. You have only about two seconds to make an impression on a potential reader. In that brief moment, your title needs to appeal to several senses:
1. Sight: Your book's title is often seen first on the front cover, so it needs to be visually appealing.
2. Speech: Your title should be easy to pronounce. A title that's hard to say can hinder its marketing potential, even if you're sharing it just with family and friends.
3. Sound: According to business philosopher Jim Rohn, effective communication involves having something valuable to say, saying it well, and repeating it often. Ensure that your title is catchy and sounds good.
4. Touch: Figuratively speaking, your title should resonate and connect with readers, leaving a meaningful impact.
5. Smell: Metaphorically, your title should emit a unique ambiance or quality. A poorly chosen title can lead readers to assume the rest of the book lacks depth.
Analyzing a recent Publisher's Weekly Bestseller list reveals that out of 20 books, most had concise titles: one-word to four-word titles were prevalent. This reinforces the notion that simpler, shorter titles generally perform better. In essence, simplicity is key.
By focusing on these elements, you can craft a book title that not only captures attention but also resonates with readers on multiple levels.
You can find the original non-AI version of this article here: A Strategy For Coming Up With A Great Book Title.
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