Will Pay-Per-Play PPP Work
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Will Pay-Per-Play (PPP) Be Effective?
Overview
We've all seen pay-per-click (PPC) advertising become a dominant online marketing strategy in just a few years. Platforms like Google, Yahoo, and Miva offer PPC ads that most webmasters now utilize on their sites. But have you heard of pay-per-play (PPP)? Can it succeed?
How PPP Works
Unlike PPC, where webmasters earn revenue from ad clicks, PPP pays for each ad played. A "play" consists of a five-second audio ad that triggers each time a webpage with the PPP code loads. Geared towards brand awareness rather than product sales, the ad is a one-time play unless the page is refreshed.
The Big Question: Will PPP Work?
Audio ads can be intrusive, potentially annoying visitors, which may discourage webmasters from using them. Yet, if widely adopted, these brief ads might become accepted.
As a webmaster, I see an opportunity for quick earnings with PPP, especially through traffic exchanges, including auto traffic exchanges. These platforms typically require users to view a page for 20?"30 seconds, during which PPP ads can play. If I add PPP to a page explaining the concept, surfers will hear the ad and get an explanation, potentially generating significant views?"and earnings?"each day.
However, I'm cautious about placing PPP on all my pages. I’m curious about what other webmasters think regarding the risks versus the rewards. The risk is losing visitors; the reward is earning from each ad play. While I'm ready to try it in traffic exchanges, I'm not yet embracing it site-wide.
What About Advertisers?
Primarily, large corporations aiming for brand promotion will adopt PPP if it's broadly embraced by webmasters. They seek mainstream exposure that traffic exchanges alone can't offer. Without widespread adoption, attracting these advertisers may be challenging?"creating a catch-22 situation.
Further Considerations
The site promoting PPP, set to launch on February 1st, 2008, has an Alexa ranking of 25,000 but a Google page rank of 0, indicating substantial marketing efforts. Despite its recent emergence, it ranks among the top 25,000 websites, hinting at solid backing, possibly from a major search engine.
Conclusion
While I'm intrigued by PPP's potential, I'm not fully convinced of its long-term viability. I'd be eager to participate if it proves successful and would welcome feedback from other webmasters.
You can find the original non-AI version of this article here: Will Pay-Per-Play PPP Work .
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