Why Measure Your Website When You Don t Sell Online
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Why Measure Your Website When You Don't Sell Online?
Summary
Imagine ordering office supplies every week?"pens, paper, staples?"and only receiving 10% of what you paid for. Wouldn't you want to investigate? The same idea applies to your website, even if you're not selling online.
If your website costs more than it benefits your business, you could be getting just a fraction of the value you’re paying for. Measuring your website’s effectiveness is crucial, even for brand awareness.
Why Measure Even if You’re Not Selling Online?
Brand Awareness Still Requires Action
You might think a brochure or information site doesn’t need measurement, but the ultimate goal of awareness is to incite action?"whether it’s a phone call, a quote request, or a future sale. Understanding these actions is key to assessing your website’s value.
Cost vs. Benefit
By measuring, you determine if the benefits justify the cost. Every website has a cost, whether monetary or in terms of time.
Measuring Isn’t as Difficult as You Think
Achieving Success
Measuring allows you to see if your website and marketing efforts are making you richer or poorer. There are plenty of tools available, like web analytics software and Excel spreadsheets. However, the most important tool is your own thinking.
Value Your Success
Consider what a successful outcome is worth. It’s not just sales?"newsletter sign-ups, phone inquiries, and speaking engagements have value too. Assign a monetary value to these outcomes, even if it's not exact.
For instance, if a newsletter sign-up is worth $50, you don’t want to spend more than $49.99 to achieve it. Also, find out how people hear about you. Online tracking can help, but offline you may need to ask directly.
Website Measurement for All Businesses
By tracking these metrics, you can see if your website justifies its expenditure. If it’s not performing, you can decide to fix or abandon it. This is better than continuing without insights.
Stop accepting 10% of the potential value. Just as you would track down missing office supplies, website measurement lets you uncover and reclaim your missing business value.
You can find the original non-AI version of this article here: Why Measure Your Website When You Don t Sell Online .
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