Why Imitating Big Companies Is Dumb For Small Businesses
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Why Small Businesses Should Avoid Imitating Big Companies
Introduction
When it comes to rapid business growth, there's a treasure trove of 397 innovative marketing strategies across 12 business areas that most competitors never even consider. The reason? Many mistakenly rely on commissioned sales reps for marketing advice, which isn't ideal. As psychologist Abraham Maslow famously said, "to the person who only has a hammer, everything looks like a nail." The same goes for ad agents.
The Pitfall of Ad Agent Advice
Ad agents primarily sell advertisements, focusing on "branding" and "top of mind awareness." This approach is not suited for small to medium-sized businesses. It might sound provocative, but imitating big companies’ image advertising is often a misstep for smaller businesses.
The Real Goal of Marketing
For small businesses, the purpose of marketing is distinct from that of large corporations. Big companies advertise to remain memorable and to appease investors and retailers by appearing proactive. Their ads aren't necessarily designed to generate sales.
The Impact of Ineffective Ads
For independent businesses, ads that don't convert into sales can harm your bottom line. Imitating large corporations means investing in ads that might entertain but aren't designed to prompt action, thus wasting valuable resources.
The Role of Ad Agents
Ad agents profit from selling ad volume, regardless of results. They provide the medium, but making the ad profitable is the business owner's responsibility. Your focus should be on marketing methods that drive sales.
Achieving Real Growth
Why invest in ads that don't trigger desired actions from your audience? Effective marketing can yield substantial returns?"up to 6,000% in some cases. Smart marketers can achieve significant sales increases without relying on traditional ad campaigns.
Conclusion
With hundreds of ingenious marketing strategies at your disposal, you can double or triple your sales effectively. Ultimately, the choice is yours: pursue marketing that boosts sales or simply entertains.
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