Who Is Lifelock
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Who Is LifeLock?
Introduction
LifeLock, established in 2005 and headquartered in Tempe, Arizona, is a company dedicated to personal identity and fraud protection. Serving tens of thousands of customers across the United States, Puerto Rico, and the US Virgin Islands, LifeLock is backed by Bessemer Venture Partners and collaborates with the Better Business Bureau and TrustE. Their offerings include setting up fraud alerts with credit bureaus and assisting with claims in the event of identity theft.
Celebrity Endorsements
LifeLock has garnered attention through endorsements from well-known figures such as Fred Thompson, Howard Stern, Rush Limbaugh, and Paul Harvey. Notably, former CEO Todd Davis famously showcased his Social Security Number in advertisements to demonstrate the effectiveness of LifeLock's protection services.
Understanding Identity Theft and Fraud
The pressing threats of identity theft and fraud led to the creation of LifeLock. These crimes involve unlawfully acquiring and using someone else's personal information for deceptive purposes, often for financial gain. Unlike fingerprints, personal details such as Social Security Numbers, credit card information, and bank account details can be misused by others to engage in various fraudulent activities, from acquiring credit cards to renting properties under your name. Victims may suffer financial losses or even face criminal charges.
Common Methods of Identity Theft
Identity theft can happen in several ways:
1. Trash: Sensitive information discarded in the trash, such as bills and bank statements, can be used to steal your identity.
2. Skimming: This involves using a device to capture credit and debit card numbers during a transaction.
3. Phishing: Online scams that use pop-ups asking for personal and financial information.
4. Stealing: Thieves may intercept your personal data directly from mailboxes or by stealing purses and wallets.
5. Pretexting: Impostors pose as representatives of reputable organizations to extract personal details from unsuspecting individuals.
Fraud Alerts
Fraud alerts are measures that ensure that any transactions or activities done in your name are genuinely authorized by you. When fraud alerts are in place, verification is required before issuing new credit, processing loans, or creating new accounts for utilities.
Conclusion
LifeLock plays a vital role in protecting individuals from the risks of identity theft and fraud. By understanding these threats and utilizing protective measures like fraud alerts, individuals can safeguard their personal information against unauthorized use.
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