Who is Alexa and what does she have to do with me
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Who is Alexa and Why Does She Matter to You?
Summary: Alexa is your digital ally, crucial for any web-based entrepreneur. Ignoring her could impact your online success.
Keywords: Alexa, internet, business, website, traffic, Brewster Kahle, Bruce Gilliat, Wayback Machine
---
Understanding Alexa's Importance
For anyone involved in online business, web traffic is paramount. Alexa is a key player in this field, essentially holding a monopoly on important traffic data. Disregarding her influence could be a costly mistake.
Alexa functions like the credit bureau of the online world?"tracking, collecting, and reporting data without offering much transparency about her own metrics. Yet, her ratings can define your website's reputation and opportunities.
The Origin and Evolution of Alexa
Founded in 1996 by Brewster Kahle and Bruce Gilliat at San Francisco's Presidio, Alexa initially offered a toolbar that guided users based on communal traffic patterns. The idea was to anticipate user needs, often knowing better than the users themselves.
Alexa analyzes everything from site registration details to update frequency. This comprehensive overview positions her as crucial for web relevance.
The Wayback Machine Connection
In partnership with the Internet Archive, Alexa has contributed to the development of the Wayback Machine. This tool captures historical snapshots of web pages, allowing users to explore past iterations of a site.
Acquisitions and Partnerships
In 1999, Amazon acquired Alexa for about $250 million in stock. She partnered with Google in 2002, and later with the Open Directory Project in 2003. In 2006, Alexa launched her own search platform and image search, expanding her influence further.
Alexa as Today’s Web Guardian
Alexa's extensive services are not just limited to browsing history or directory listings. She offers developers access to vast web-crawling data through web services and APIs, setting a benchmark similar to Dunn and Bradstreet in the business realm.
In 2005, she opened her search index for third-party use, which allowed the creation of specialized search engines leveraging her expansive data.
Joining the Alexa Community
Engaging with Alexa involves visiting her site and following specific webmaster guidelines. Integrating the Alexa Toolbar is a critical step?"the data you provide enriches her metrics. Your site's Alexa rank is determined by averaging your traffic over three months; falling below 100,000 monthly visitors means going unnoticed.
Conclusion: Why Alexa Matters
Alexa acts as a remote helpdesk?"a pivotal gatekeeper influencing your Google Page Rank and metadata seen on platforms like Firefox. Many of the statistics you rely on might be sourced from Alexa’s database.
Ignoring Alexa could mean missing out on critical insights and opportunities. To ensure your site remains prominent, consider her influence and make the most of the tools and guidance she offers.
You can find the original non-AI version of this article here: Who is Alexa and what does she have to do with me .
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.