Web Site Creation Strategy

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Website Creation Strategy


Overview


Before you begin building a website, it’s essential to define its purpose within your organization. Whether your goal is image building or running an ecommerce platform, understanding the site’s role will shape its design and functionality.

Key Considerations


1. Visitor Goals:
- Determine the desired number of visitors within a set timeframe.
- Decide what actions these visitors should take on your site.
- Consider how a 10% annual increase in customers could impact your bottom line.

2. Identify Your Audience:
- Understand who your target audience is. Are you targeting stay-at-home parents or C-level executives?
- The site’s look and feel should cater to the specific audience you aim to reach.
- Analyze your competitors’ websites for insights.

3. Audience Perception:
- Evaluate how your target audience perceives your current website, if you have one.
- Determine whether your website is a critical part of your business or an outdated initiative.
- Survey your customers for feedback on content, user experience, and overall site effectiveness.

4. Creating the Right Impression:
- Tailor your site’s appearance to match your audience's expectations. A site for teenagers will look different from one for professionals.
- Choose colors, layout, language, and images that align with the impression you want to make.

5. Informing Your Audience:
- Clearly communicate the information your audience needs to understand your services.
- Differentiate your offerings from competitors with detailed information rather than vague claims.
- Use facts and data to support your claims, making your content more credible.
- Incorporate numbers, charts, and visuals to keep the site engaging and easy to navigate.
- Avoid overwhelming visitors with text-heavy pages.

By thoughtfully considering these aspects, you can create a website that effectively meets your organizational goals and resonates with your target audience.

You can find the original non-AI version of this article here: Web Site Creation Strategy.

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