Web Design The Jitterbug Approach

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Web Design: The Jitterbug Approach


Introduction

The word "jitterbug" often evokes images of a lively dance, but it also embodies a zest for life and appreciation for simplicity. This philosophy is embraced by a cell phone company aptly named Jitterbug, which caters to baby boomers who value straightforwardness.

Jitterbug's Simplified Cell Phones

Jitterbug provides cell phones with a streamlined design focused on ease of use. Unlike modern smartphones, you won’t find cameras, text messaging, or email capabilities in their simplest models. Instead, these phones feature three primary buttons: one for a towing service, another for an operator, and the third for 911 emergencies. This basic setup is particularly beneficial in urgent situations.

The company invested significant time in research, consulting potential users to ensure their phones meet essential needs. The result is a device that merges comfort with functionality, featuring large, backlit buttons for better visibility. Jitterbug also offers a more traditional cell phone option, but simplicity remains at the core of its design, similar to home phones.

Applying Jitterbug's Principles to Web Design

In web design, there's often emphasis on incorporating flashy elements across sites. However, Jitterbug's approach to simplification offers valuable insights for ecommerce development:

1. Identify what's truly essential for web design and functionality.
2. Determine which features are just for fun and don't contribute to business operations.
3. Assess the importance of additional features to your ecommerce store's performance.
4. Spot areas of clutter that can complicate site navigation.
5. Evaluate whether guests need extensive time to learn to navigate the site.

Sites targeting younger demographics may successfully use high-tech designs. However, if your site attracts a diverse audience, ensuring easy navigation is key.

Conclusion

For websites targeting mature audiences, consider adopting Jitterbug's lessons in simplicity. By making your site user-friendly, even those hesitant with technology might be encouraged to explore your offerings.

You can find the original non-AI version of this article here: Web Design The Jitterbug Approach.

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