Web Branding Not The What But The Who
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Web Branding: It’s About Who You Are
Summary
In a boardroom filled with anticipation, the CEO prepared to share insights on the future direction of the company. Everyone was unsure of the meeting's purpose, leading to nervous chatter. As the CEO took his seat and the room quieted, he thanked everyone for attending and emphasized a pivotal question: "Who are we as a company?"
Article Body
The meeting room buzzed with uncertainty as top executives gathered. The CEO's long-anticipated meeting had them guessing, their conversations a mix of curiosity and concern.
"Good afternoon," the CEO began, silencing the room with his presence. "Let’s get to business."
Confusion lingered among the executives.
"I want us to understand who we truly are as a company," the CEO continued, removing his suit coat and grabbing a marker as he walked to the whiteboard.
Some thought he was joking, but his serious demeanor suggested otherwise.
"We sell computers," one executive offered, prompting nervous laughs.
The CEO nodded but persisted, "Yes, that’s what we do. But who are we?"
Another tried, "We supply computers and components."
"Good try," the CEO acknowledged, "but that’s what we do. Who are we?"
Silence stretched until a third executive spoke up, "We’re a computer company that supports nontraditional college students returning to school."
"Exactly. And how do you know this?" the CEO asked, smiling.
The young man replied, "I wouldn’t be here without the company’s scholarship program."
The CEO aimed to lead his team in understanding their brand’s essence. Many businesses sell computers, but defining who they are beyond their products is fundamental.
Web branding is about uncovering your business's true identity beyond the basics. It’s about discovering your core values and passions that differentiate you from countless competitors.
As a business owner, aligning your company’s principles and goals with what you truly care about is crucial. Understanding this connection can transform how you serve your customers.
Peel back the layers until your company's identity is as natural to you as breathing. This understanding will allow you to brand your business as something unique, rather than just another online store.
Who are you? It turns out, many customers are eager to know.
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