The Process Of Search Engine Optimization

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The Process of Search Engine Optimization


Title:

The Process of Search Engine Optimization

Summary:

Search engine optimization (SEO) involves using natural methods to leverage search engine algorithms, helping a website appear earlier in search results. Websites that rank higher on results pages gain better visibility.

Keywords:

link building, marketing, web marketing, SEO, search engine optimization, Montreal marketing

Article Body:

Search engine optimization (SEO) is a strategy that uses natural methods to benefit from search engine algorithms, ensuring a website appears earlier in search results. Websites with higher ranks enjoy greater visibility.

SEO specialists typically work in two main ways: using 'white hat' or 'black hat' techniques. Contrary to common belief, these labels don't mean one method is entirely ethical and the other dubious. Both groups aim to decipher the secret algorithms used by major search engines.

Google, the leading search engine, uses PageRank, which identifies a web page's authority by the number of links it receives from similar subject pages. In contrast, Yahoo and MSN focus more on the effective use of search terms, or 'keywords.'

Each search engine's algorithms differ. For instance, some assess how early keywords appear on a page, while Google evaluates the value of incoming links. A website with valuable incoming links and fewer outgoing ones generally ranks higher.

Both 'white hat' and 'black hat' optimizers share the goal of improving rankings but differ in their methods. White hat techniques focus on creating content that appeals to both humans and search engine spiders, using keywords and links effectively. Black hat techniques, however, often attempt to outsmart search engines, sometimes at the expense of user readability. Methods like link farms and invisible text have been used but are frequently blocked as algorithms adapt.

Search engines may even remove sites utilizing black hat strategies from their results altogether.

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