The Link Building Constellation- Mapping The Ideal Profile Of A Link Building Campaign
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The Link Building Constellation: Crafting the Ideal Link Profile for SEO Success
Overview
The "link building constellation" is a strategic guide that outlines the ideal link profile for an SEO campaign. It identifies key sources of links, illustrating their roles within the overall strategy and suggesting proportional targets for each. While not an exact science, using this model as a roadmap can lead to successful link-building efforts, boosting PageRank and keyword rankings.
Key Link Categories
The link profile is broken into six main categories. Five are actively established during the campaign, while the sixth?"organic links?"naturally emerges as the website's quality improves.
1. Internal Satellites ?" 10% of Total Links
These internal links often come from subdomains that expand on the main website’s content. Examples include specialized subdomains like `blog.mainwebsite.com` or `jobs.mainwebsite.com`, which maintain navigation coherence with the main site and link back to the homepage.
2. External Satellites ?" 10% of Total Links
External satellite links originate from external domains where the main website has editorial control. These may involve blogs, microsites, or community portals established to generate quality links back to the main site.
3. Quality Links ?" 25% of Total Links
Quality links are cultivated on reputable and relevant websites. This involves outreach to these sites to secure links, either through direct requests, content contributions (such as blog comments), or link baiting via article distribution.
4. Free Links ?" 15% of Total Links
Although traditional, free link-building remains crucial for volume. This involves tactics like directory submissions and leveraging social media to distribute content. While more challenging today, it remains a foundation of successful link building.
5. Paid Links ?" 10% of Total Links
In large-scale campaigns, paid links can boost link volume and target high-quality sites. These can include purchasing links on sites with high PageRank to enhance overall link numbers.
6. Organic Links ?" 25% of Total Links
No campaign is truly successful without organic links, which are earned naturally due to the website’s quality content. These links reflect the success of your SEO efforts and the exposure your brand gains. Adding a blog can encourage this type of linking, as content is more likely to be shared than a typical corporate site.
Conclusion
The "link building constellation" serves as a visual and strategic guide for constructing a robust SEO link profile. Integrating internal, external, quality, free, paid, and organic links will ensure a balanced approach and contribute to long-term success. By emphasizing quality content and strategic link placement, brands can attract valuable attention and achieve substantial online visibility.
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