The Importance Of Anchor Text In SEO
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The Importance of Anchor Text in SEO
As an SEO consultant, I often encounter clients with business websites boasting numerous high-quality links yet lacking desired SEO results. When this happens, my first step is to evaluate keyword-rich content. If content isn't the issue, the problem likely lies with anchor text. In this article, I'll explain what anchor text is and how to use it effectively to enhance website rankings. We'll also discuss tracking anchor text usage.
Understanding Anchor Text
Anchor text is the clickable text in a hyperlink that directs users to your site. Search engines like Google and Yahoo emphasize not just the links themselves but also the content of these links. Common phrases like "click here" or "homepage" do not contribute to your SEO efforts. Instead, you want links with keywords relevant to your optimization goals, such as "Cheap Widgets." When building links, knowing which keywords to optimize for and integrating them into your links is crucial. Whether you're sending out press releases or writing blog posts, ensure your anchor text reflects these keywords.
Building and Submitting Links
If your site lacks links, directory submissions are an effective way to gain text links with your chosen anchor text. SEO-friendly directories allow you to customize your anchor text. A useful resource for finding these directories is info.vilesilencer, which lists numerous SEO-friendly options for submissions.
Tracking Anchor Text
Monitoring your site's anchor text can be challenging. I recommend using free online tools for this purpose. Google Webmaster Tools offers an excellent overview of your page links and the text Google associates with them. Another helpful resource is Back Link Watch.
Internal Linking
Don't overlook the importance of internal anchor text. When linking to different pages within your website, include keywords you want to optimize. For instance, if you sell iPod batteries on a subpage, use "iPod batteries" in your anchor text. A website sitemap is a prime spot to organize all your anchor text.
Conclusion
Incorporating anchor text is a critical element of any SEO strategy. While just one part of the SEO landscape, using anchor text appropriately can significantly impact your site's performance. By understanding and applying effective anchor text practices, businesses can achieve better search engine results.
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