The Basic Marketing Plan
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
The Essential Marketing Plan
Overview
The U.S. Small Business Administration (SBA) is a valuable resource for small business owners. Whether you're starting a business or already managing one, it offers essential information and advice to help you succeed.
Back to Basics
The SBA's comprehensive Tools section is ideal for expanding your business, offering a wealth of guidance on creating an effective marketing strategy. Here are three key elements to include in your marketing plan:
1. Business Description
Your business description should be detailed, covering aspects such as staffing, company profile, and industry overview. Identifying your Unique Selling Point (USP) is crucial. This requires thorough competitor analysis to understand their products and promotional strategies.
Research extensively to give your business a competitive edge. Utilize resources like the Yellow Pages and the internet to discover competitors locally and globally.
2. Customer Definition
Customers are the heart of your business. Identifying your current and target customers helps tailor your marketing strategies. Understand the qualities that retain your existing customers and use this information to attract new ones.
Explore advertising methods such as classifieds, direct mail, and online promotions, but don’t underestimate the power of word of mouth. Satisfied customers are likely to promote your business, so collect feedback regularly through surveys to ensure satisfaction.
3. Plan and Budget Finalization
When finalizing your marketing plan and budget, prioritize spending. You may want to pursue various strategies, but budget constraints require focus.
Utilize cost-effective ways to assess marketing effectiveness, like tracking links and promotional codes, to monitor responses and sales. The internet also offers free promotional opportunities, such as discussion boards and collaborations with complementary businesses. Explore these avenues before committing your budget to any single advertising method.
Helpful Resources
For additional marketing plan assistance, visit the SBA website, which is packed with useful links and suggestions to enhance your business strategy. Contact them at:
SBA Answer Desk
6302 Fairview Road, Suite 300
Charlotte, North Carolina 28210
1-800-U-ASK-SBA (1-800-827-5722)
Email: answerdesk@sba.gov
TTY: (704) 344-6640
[Visit the SBA online](http://www.sba.gov)
Additionally, consider "MAP: Moving Ahead Plan" for a comprehensive business, marketing, and advertising guide, featuring tips, downloadable tools, and expert advice. Available at [Booklocker](http://www.booklocker.com/books/2715.html), soon on [Amazon](http://www.amazon.com) and [Barnes & Noble](http://www.bn.com), or check your local library.
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