Targeting Efficient Keyword Phrases

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Targeting Efficient Keyword Phrases


Summary


Keywords drive the internet. Whenever someone searches online, they rely on keywords to refine their results. This is true beyond just search engines?"keywords are foundational to the websites and info we discover.

For online entrepreneurs, selecting the right keywords is crucial. In the dynamic field of pay-per-click advertising, your keyword choices can significantly impact your costs. This article outlines a strategy for choosing effective keywords while minimizing competition.

Article Body


Keywords are the backbone of the internet. Whether on search engines or any site, keywords shape the content you interact with and find.

If you're an online entrepreneur, the keywords you focus on can determine your success. Particularly with pay-per-click advertising, choosing the wrong keywords can inflate your costs unexpectedly. Here's how to select effective keyword phrases and reduce competition.

Start with Competitors


Begin by examining your competitors. Visit their websites and check the source code to discover their chosen meta keywords. Take note of any that might benefit your own business.

Utilize Tools


Enter these keywords into the Google Adwords keyword tool. It will present related phrases, along with search volumes and competition metrics. Even if you don't plan on using Adwords, this tool provides a valuable insight into keyword competitiveness.

This process will reveal potential keyword phrases you hadn't previously considered. Aim to find phrases with decent search volume but low competition, offering a simpler path to success via search engine optimization.

Assess Google Results


After compiling a list of potential phrases, search each one on Google within quotation marks. Record the number of results for each phrase as a gauge of organic competition. You'll see some phrases have substantially fewer listings?"these are advantageous.

Analyze Search Volume


Lastly, use the WordTracker keyword tool to estimate daily search volumes for your chosen phrases. Although Google provides similar data, WordTracker offers clearer metrics, helping identify phrases with significant search traffic.

Strategic Positioning


The goal is to select keyword phrases with limited competition yet considerable search volume. By crafting your website around these phrases, you can swiftly improve your search engine rankings. Personally, I managed to bring a new website to Google's first page within 17 days!

By focusing on strategic keyword selection, you can enhance your online presence and optimize your advertising efforts.

You can find the original non-AI version of this article here: Targeting Efficient Keyword Phrases.

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