Tackle Your Stumbling Block
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Overcoming Obstacles in Business
A Personal Journey
Introduction
At 29, I launched an IT consulting firm with one goal: to persuade Fortune 1000 companies to adopt Microsoft Windows. It was 1991, and our niche expertise was rare in the market.
The Challenge
In the beginning, I made over 500 cold calls, securing just 35 meetings. Sadly, each meeting ended in rejection. Competing against established Big Six firms, my age and lack of a "safe" reputation became hurdles.
The Realization
I was competing against seasoned professionals from well-known companies, clothed in credibility symbolized by gray hair and navy suits. Despite my experience at Microsoft and my team’s technical prowess, clients saw me as inexperienced.
A New Perspective
After my 35th rejection, I re-evaluated my approach. I knew we offered top-notch work, delivered on time and within budget, combined with excellent customer service. I had to communicate this clearly to larger prospects.
The Transformation
Determined to change my fortunes, I observed my successful competitors. It became evident their appearance conveyed reliability. Could my lack of a certain image be my stumbling block?
Embracing the Image
I decided to turn my challenge into an opportunity. I went to a mall and bought a fake wedding ring, non-prescription glasses, and a navy suit. This new look instantly made me seem more credible and trustworthy.
The Outcome
Adopting this strategy paid off. Soon, I secured our first client and eventually built a base of 700 Fortune 1000 companies. We even returned to former prospects and closed deals.
Conclusion
As an entrepreneur, sometimes you need to "act the part" to "feel the part." Transform stumbling blocks into stepping stones in every aspect of your business journey. Embrace change, whether it's in sales, financing, or management, and let it guide you to success.
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