Super Savvy Internet Promotion
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Super Savvy Internet Promotion
How to Ensure Your Website Gets Noticed
Have you ever invested in building a website only to find it barely draws any visitors? Many authors mistakenly believe their work is done once their website is up and running. However, with countless sites launching daily, without promotion, your website can easily get overlooked.
Years ago, my company started guiding authors to enhance their online presence, reaching untapped markets. In early 2005, we consolidated our insights into a dynamic new strategy called The Virtual Author Tour, a fully online marketing campaign you can implement as well.
If virtual promotion feels daunting, imagine constructing a beautiful store in the middle of a cornfield with no roads leading to it. An online tour is like building a highway to your store, helping visitors find you.
To kickstart your tour, understand your audience and where they spend time online. Some might prefer blogs, while others engage in chat groups, message boards, or discussion forums. Often, it's a mix of these.
Start by researching your target demographic on Google. You’ll encounter a range of sites?"some great, others not as much. Initially, you'll need to evaluate these sites for their promotional potential.
Evaluating Sites
Check the Google page rank to assess a site’s value. Use tools like http://mygooglepagerank.com/ or the Google toolbar on Internet Explorer to see rankings. Aim for sites with a rank of 5 or above, unless the niche is specialized with naturally lower numbers.
Crafting Your Pitch
Once you have your list, begin pitching. Authors often stumble here, focusing too much on selling their books. Instead, highlight what your book can offer the reader. Websites, blogs, and forums are eager for content that resonates with their audience.
Exploring Article Banks
Don't ignore ezine article banks. They're powerful resources. Check out http://www.articlecity.com/ to see a vast archive of articles waiting to be featured in ezines, potentially reaching thousands. Article submission also boosts your site's ranking by creating inbound links.
The Importance of Your Website
Revisit your author site. If you don’t have one, create it before launching your tour. If you do, evaluate its readiness for online exposure. Site design should cater to your audience?"colors, styles, and content depend on your target market.
For instance, my site, http://www.amarketingexpert.com, is rich with content for authors seeking knowledge. Know your reader to convert visitors into customers. Check your site’s conversion rate?"your web designer or host can provide this valuable data, usually through an Urchin report.
Ensure your site is optimized before driving traffic there. Otherwise, your efforts could be wasted if visitors don’t convert to buyers.
The Lasting Impact of a Virtual Tour
Unlike traditional tours, a virtual tour doesn’t follow strict timelines and is cost-effective. Online efforts leave lasting footprints, increasing your site's visibility in searches.
Direct access to your audience online is unparalleled. While traditional media and bookstore presence are valuable, the internet provides a unique direct connection to your readers. Consider going virtual?"no marketing campaign is truly complete without it.
Wishing you virtual success!
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