Small Business Coaching Are You Ready To Become A Success Story
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Small Business Coaching: Are You Ready to Become a Success Story?
Small business coaching has become increasingly popular. While the term "coach" used to evoke images of sports, PriceWaterhouseCoopers now estimates there are about 30,000 business and life coaches globally. Every day, countless small business owners and managers seek coaching to enhance their skills and improve business outcomes. You can do the same, but first, you need to assess your readiness and find the right coach for you.
Are You Ready?
Consider Rosa. She started her business from home, generating some income but not as much as she believed she could. Struggling to balance work and family, a friend suggested she try small business coaching.
This scenario is common. Most small business owners don’t initially work with a coach?"they often seek coaching after achieving some success, when they’re ready to take the next step but need guidance. Coaching can be effective, yet only if you’re ready to embrace it. Reflect on the following questions before searching for a coach:
- Are you open to feedback? A good coach will challenge you to think differently and explore new perspectives, which can be daunting.
- Are you prepared for change? Coaches may suggest altering how you run things, which might mean acknowledging past mistakes.
- Are you willing to critically assess your business? Even the best coach can't save a business with poor fundamentals, such as an untenable market size.
- Are you ready to invest? Coaching requires time and money, and you might need to make additional investments in your business.
Understand that coaching isn't a magic solution. Success requires persistence and consistency. If you view coaching as an investment in your future, you're ready to find the right coach.
Choosing the Right Coach
Great coaches, like great chefs or athletes, are rare. Even a highly skilled coach might not be the right fit for you. Consider these criteria when evaluating potential coaches:
- Experience as a small business owner. Coaches who have built successful small businesses understand the unique challenges you face. Before I became a coach, I started two successful businesses, and that experience informs my coaching.
- Coaching longevity. A coach with years of experience will have honed their ability to guide clients both in knowing what to do and in executing those actions.
- Fair billing practices. Some coaches charge for every session, while others, like me, offer ongoing support without adding extra fees for brief follow-ups. This approach often benefits clients more.
- Personal rapport. A productive relationship with your coach is crucial. It won’t work if you feel disrespected or unimportant. Find someone who makes you feel valued and understood.
- Client selectivity. Top coaches are selective about their clientele, focusing energy on clients they genuinely believe they can help.
After introspection and research, Rosa began working with a small business coach. It was challenging, but together they identified strategies that helped her business thrive, enriching her life in the process.
This transformation is possible for you, too. If you're ready to embrace change, open to learning, and willing to invest in your growth, a small business coach can help you become your own success story.
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