Should You Buy Inbound Links
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Should You Buy Inbound Links?
Title:
Should You Buy Inbound Links?Summary:
Inbound links are crucial for boosting an e-commerce site's visibility and importance as determined by Google PageRank. This metric evaluates the significance of a website based on multiple factors, including inbound links, keyword relevance, update frequency, and traffic.Keywords:
Inbound, links, PageRank, SEO.Understanding Google PageRank
Inbound links significantly impact your website's PageRank, Google's tool for assessing site relevance. Google considers factors like the number of links, the PageRank of linking pages, keyword similarities, update frequency, and site traffic. For instance, two PR4 sites exchanging links with "small business" as a keyword can be more beneficial than a combination of a small business website and a wealth-focused blog.
In terms of link value, 100 connections between a PR6 site and a PR4 site can boost the PR4 site's ranking quicker than accumulating 100,000 links from a PR2 site.
The Challenge of Link Building
Building links takes time and effort. Even robust campaigns can take months to generate thousands of organic links. This raises the question: should you buy links from high-ranking sites?
The Case for Buying Links
Purchasing links can be advantageous if done correctly. Services that let you choose the sites and pages for links are recommended. Some platforms, like PayU2Blog, Blogsvertise, and PayPerPost, allow you to select PR ranks, topics, and keywords for the blogs hosting your links.
Benefits of Blog Links
- Keyword Integration: Blogs integrate links within content, ensuring keyword alignment between your site and the blog.- Frequent Crawling: Blogs are often pinged to search engines and directories, sometimes daily, enhancing link visibility. A static page linked to a frequently updated blog benefits from regular search engine crawls.
Site Crawling with Purchased Links
Acquiring links from PR4 to PR8 sites can prompt immediate crawling by search engines. Even temporary links can significantly reduce the time it takes for Google to index a new website, accelerating exposure.
Cost Considerations
Link buying can be expensive, with some companies spending up to $1 million on blog advertising. Smaller businesses can start with $1,000. Direct negotiations with blog owners can offer cost-effective solutions, with prices ranging from $5 for PR2/3 blogs to $100 or more for PR6+ sites.
Despite costs, the increased traffic from enhanced visibility can offset your investment. For example, 10 links from PR5 sites may generate 100,000 extra hits monthly, potentially resulting in 1,000 additional sales.
Avoiding Link Farms
When purchasing links, steer clear of link farms, as search engines may ban them, causing you to lose valuable links and affecting your PageRank and profits.
Outbound Linking Strategy
Don’t forget to link to related sites from your own website. Google recognizes these outbound links, adding them to your overall link strategy.
Ultimately, the decision to build organic links or buy them depends on your business goals and resources. Choose wisely to enhance your online presence effectively.
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