SEO Anchor Text And Headings

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SEO Anchor Text and Headings


Introduction


There's a Search Engine Optimization (SEO) strategy that often goes unnoticed. While it might seem like a minor aspect of SEO techniques, its impact can be significant.

Understanding Anchor Text


Many of us have encountered websites with anchor text?"hyperlinks that lead to third-party sites offering more information. In HTML, you can hide the web address and use descriptive words, helping visitors decide whether the link is worth clicking.

Common Practices


Unfortunately, a common strategy used often lacks SEO function.

Negative Example:
- "To find out more, CLICK HERE."

In this example, "CLICK HERE" serves no purpose for search engines, which look for keywords related to the anchor text.

Positive Example:
- "IMPORTED MOTHBALLS are making a comeback."

This method is superior because search engines can index the phrase "IMPORTED MOTHBALLS," improving your SEO. Search-friendly anchor text is crucial for boosting your site's ranking.

Enhancing Site Ranking with Headings


Another way to improve your site's SEO is by effectively using headings and subheadings.

How Headings Help


Search engines pay close attention to web page headings. By incorporating primary keywords or phrases into the first three headings, you can improve your search engine rankings.

For visitors, headings and bullet points make the site easier to scan. Most online users don't read every word, but they look for cues about the content's relevance.

Conclusion


Incorporating these simple steps can lead to better site rankings. By making these strategies a part of your routine, you'll be ready to explore other SEO techniques to further enhance your online presence.

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