SEO Marketing For Google Update
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
SEO Marketing Strategies for the Latest Google Update
Introduction
The SEO world is buzzing with discussions about Google's latest update, known as Jagger. This three-part update has significantly altered some key aspects of determining page rank, impacting the SEO community substantially.
Key Changes in the Google Update
The Jagger update affects website rankings by focusing on:
- Web Page History
- Backlink Counting Method
- Website Content and Structure
Let's explore each area in detail.
Web Page History
Google now places more emphasis on the history of your website. Older sites are more likely to achieve higher rankings. Similarly, internal pages that have been published for longer durations can rank better for additional phrases.
To optimize your page rank, consider the longevity of your site. When targeting competitive phrases, it's advisable to include secondary phrases that contain your primary keywords. For example, opt for "guaranteed SEO services" instead of just "SEO services." This approach helps maintain relevant keyword rankings while building links for your main keywords.
If you have a long-established site and use competitive phrases, you'll stand a better chance of achieving high rankings on Google.
Counting Backlinks
The update also emphasizes the history of links. Links don't immediately impact rankings; they gain weight over time. Consider using Yahoo to check backlinks since Google may not display all of them.
Relevancy is crucial. Your web pages don't need an exact keyword match, but the keyword phrase should be relevant to your industry. For instance, if you're running an SEO business, a link to a website design & development company would be considered relevant.
Natural links, embedded within content, now hold more weight than isolated ones.
Website Content & Structure
While keyword density's importance has declined, overall content relevancy has increased. Google now prioritizes content that maintains a central theme throughout a website. Topic-specific directories are favored over general ones.
Additionally, well-worded internal links embedded in your content will significantly impact your rankings.
Conclusion
The Jagger update ensures that higher rankings cannot be achieved solely through purchasing links or keyword stuffing. By focusing on site history, relevant backlinks, and cohesive content, websites can better adapt to Google's evolving criteria for page ranking.
You can find the original non-AI version of this article here: SEO Marketing For Google Update.
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