Seo - What Is Longtailing

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SEO: Understanding Longtailing


What is Longtailing?


Longtailing, often referred to as catalogue SEO, is a specialized form of search engine optimization. It focuses on enhancing the visibility of product and catalogue pages by using detailed metatags. These metatags are attached to images, product descriptions, and numbers on a merchant’s website. Each image also needs a keyword-optimized caption and properly structured labeling. The aim is to create detailed and targeted content that appeals to search engine algorithms.

Why Use Longtailing?


The strategy of longtailing may seem straightforward, but it's often overlooked. It involves accurately describing and labeling products to attract search engine spiders. This meticulous approach ensures your products are easily discoverable when users search for specific items.

However, not all websites allow easy implementation of this method. For instance, some platforms, like Bravenet.com, might not support metatags effectively.

Implementing Longtailing


For those with catalogue-style websites that aren’t generating enough business, adding metatags could make a significant difference. While hiring an SEO professional is an option, learning to incorporate these metatags yourself is feasible. Many online resources offer simple HTML tutorials for optimizing keywords in HTML code for images, titles, graphics, and text.

Although optimizing each item individually might seem tedious, doing so can substantially improve your search engine rankings. Learning basic HTML shouldn't be a barrier to increasing your website’s profitability.

Adopting longtailing can lead to greater success in the digital marketplace. Embrace it to enhance your online presence.

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