SEO - The Definition Keeps Expanding

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SEO: An Ever-Expanding Definition


Overview


Search engine optimization (SEO) has evolved significantly, now encompassing a wide range of practices. These include everything from improving shopping cart functionality to using keywords effectively in copy, and adding metatags to enhance context. Initially focused solely on metatags, SEO has grown to include any technique that enhances the user-friendliness of your website and web content.

Types of SEO


SEO is generally divided into two main categories: organic and algorithmic SEO.

Organic SEO


Organic SEO emerges naturally. It relies on having a niche topic that allows consumers to find you easily on search engine results pages. This approach often involves customer-generated content, such as reviews or blog comments, that naturally integrates keywords.

Algorithmic SEO


Algorithmic SEO, on the other hand, involves deliberately optimizing content using keywords and metatags to boost search engine relevance.

Distinguishing Organic from Algorithmic SEO


Organic SEO is typically more readable and user-friendly, while algorithmic SEO is tailored to appeal to search engine algorithms. Although "organic" has become a buzzword, the most effective SEO strategies prioritize machine algorithms to enhance search relevance, while also ensuring content is engaging for human readers.

DIY vs. Professional SEO


You can tackle SEO on your own using various online tools, or you can hire a professional service. Be cautious, however, as some SEO practitioners use "black hat" techniques, which are unethical and can lead to penalties. Always inquire if your SEO provider employs "white hat" methods to ensure ethical practices.

In some cases, all you need is a skilled writer adept at crafting SEO-friendly content.

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