SEO - Choosing And Testing Keywords

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SEO: Choosing and Testing Keywords


Introduction


Effective keyword selection and testing is a cornerstone of successful SEO strategies. Analyzing how certain keywords drive traffic is crucial for optimizing results. What worked yesterday might not work today, so careful tracking is essential to identify profitable keywords and weed out ineffective ones.

Selecting Keywords


One popular method for choosing keywords is analyzing hit results. A valuable tool for this is the Overture Keyword Engine Inventory. Simply enter words or phrases relevant to your business and evaluate them based on their popularity.

Utilizing Word Tracker


Word Tracker is another excellent resource, offering a database with over 40 million entries updated every two hours. Although it requires a subscription?"with options ranging from $8 for 24-hour access to $274 annually?"it provides valuable insights into keyword search volume.

Keyword Strategy


When selecting keywords, it's crucial to avoid those that are overly popular. Popular keywords can attract untargeted visitors who do not engage with your site, effectively wasting bandwidth. Focus on specific, targeted keywords that align closely with your audience's needs for better conversion rates.

Conclusion


In the dynamic field of SEO, constant monitoring and adaptation are key. Tracking and analyzing keywords helps refine strategies, ensuring that your efforts remain profitable and effective. Remember, specificity and relevance often outperform sheer popularity in achieving targeted traffic and results.

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