SEO - Choose The Right Keywords

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SEO: Choosing the Right Keywords


Introduction

Selecting the right keywords is crucial for effective SEO, ranking second only to link building in importance. Carefully consider the keyword phrases people might use when searching for your product or service. Understanding these keywords is essential for your site’s success.

Creating Your Keyword List

Start by compiling a comprehensive list of words related to your product or service. These should cover every relevant aspect of your business. Additionally, consider keywords that are indirectly related to capture more traffic.

Put yourself in your customer's shoes. Think about what search phrases you would use if you were unfamiliar with your business or industry.

Evaluating Keyword Value and Competition

Next, assess the value and competitiveness of your chosen keywords. Highly searched terms are more challenging to rank for. Use tools like Wordtracker, Keyword Discovery, Google Ads, and the Overture tool to guide you. Aim for keywords with 3,000 to 10,000 searches per month; this range offers a balance between traffic and ranking feasibility.

Implementing Keywords

Narrow your list to about 70 keyword phrases and integrate them across your website’s content. Focus on three or four highly competitive phrases for your homepage, repeating your top three keywords at least ten times.

By strategically choosing and placing keywords, you can significantly enhance your site’s visibility and attract the right audience.

You can find the original non-AI version of this article here: SEO - Choose The Right Keywords.

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