Seo - Brainstorming On What You Sell

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SEO: Brainstorming What You Sell


Summary


Brainstorming is a crucial technique for generating ideas about what to sell on your website. It's also essential for pinpointing the right keywords to enhance your SEO copywriting, ensuring engaging first lines and titles both in and out of context.

The Process


To effectively brainstorm, cultivate the habit of asking yourself these questions whenever you're stuck:

1. What exactly is my product or service?
2. Who exactly is my customer?
3. Why does my customer buy my product or service?
4. What value does my customer find in my product or service?
5. What would I expect if I wanted to buy this product or service?
6. What makes my product or service superior to my competitors'?
7. Why might I, as a customer, choose not to buy my own product or service?
8. Why do customers choose my competitor's products or services?
9. What perceived value do customers find in buying from my competitor?
10. How can I shift this perception and attract my competitor's customers?
11. What must my customer be convinced of to choose me over others?

Action Plan


After addressing these questions, develop an action plan that tackles the scenarios they've revealed. These insights will influence your investments, advertising, marketing strategies, distribution, and the SEO content on your site. Remember, having a clear vision of what you want to sell is critical to your success as an entrepreneur. Common sense is invaluable in steering your business decisions.

By consistently revisiting these questions, you can fine-tune your approach and better connect with your audience, ultimately driving growth and success.

You can find the original non-AI version of this article here: Seo - Brainstorming On What You Sell.

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