SEO - Are Gateway Or Doorway Pages Necessary

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SEO: Are Gateway or Doorway Pages Necessary?


Summary

Most websites don’t need gateway or doorway pages. Quality sites naturally include content that uses relevant keywords matching what potential customers search for. Simply put, if your website already has strong content, there's no need for extra pages crafted by an SEO expert or different content submitted to multiple search engines.

Article Body

Typically, the issue of gateway or doorway pages arises for websites that are heavily visual, or for webmasters who lack content due to budget constraints or lack of effort. The solution to inadequate content is simple: add more quality content rather than outsourcing additional pages from another source. Optimizing your site with original, engaging content is often more cost-effective than hiring an SEO professional to implement gateway pages.

The most effective strategy to enhance search engine popularity and maintain high rankings is to consistently add valuable content to your site. The use of doorway and gateway pages is often unreliable.

Moreover, many don't realize that these pages often read poorly. While they may attract search engines, they can repel real visitors. These pages are typically filled with repetitive keywords, leading to a hard-sell approach that can drive potential customers away.

In summary, focus on enriching your website with high-quality, original content to naturally improve your SEO performance.

For SEO expertise, contact Chris Angus at chris (at) [SEOCompanyUK.com](http://seocompanyuk.com).

You can find the original non-AI version of this article here: SEO - Are Gateway Or Doorway Pages Necessary .

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