Search Engine Optimization And Search Marketing For Start Ups

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Search Engine Optimization and Marketing for Startups


Overview


Startups often dream big but operate on small budgets. Relying solely on pay-per-click (PPC) advertising through platforms like Google Ads might not be financially sustainable. A successful approach balances limited PPC with content optimization to drive traffic efficiently.

Strategy 1: PPC and Split Testing


When running PPC campaigns, always perform split tests to identify the most effective ads. An A/B test is simple and practical: create two ads targeting the same keywords and compare their performance. Analyze why one outperforms the other, discontinue the less successful ad, and iterate to improve.

Focus bids on Google or Yahoo! search results rather than their content networks. Ads in content networks tend to have lower visibility, impacting your campaign's quality score.

Strategy 2: Keyword Optimization


Invest in tools like AdWords Analyzer or WordTracker for effective keyword research. The goal is to find frequently searched phrases with low competition. Once identified, optimize your site's content for these keywords.

Links are crucial for search engine ranking. Google considers anchor text to determine page relevancy. If someone links to your site with specific keywords, Google associates your site with those terms. Take charge of linking by creating content on high-ranking sites like Associated Content, Squidoo, and eZine Articles, with keyword-targeted link text.

Conclusion


A balanced strategy combining PPC and SEO can significantly enhance your page rank and landing page performance. As search engines advance, keyword optimization is just the beginning. If funds are limited but time plentiful, this approach offers a great return on investment.



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