Rss In A Nutshell What It Is And What It Does
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RSS in a Nutshell: What It Is and What It Does
Summary
If you've ever heard of RSS feeds but aren't quite sure what they are, you're not alone. Yet, for online sellers, understanding and leveraging RSS can be a game-changer. Jeff Molander, CEO of performance-marketing consulting firm Molander and Associates, highlights its vast potential for promoting online retail businesses.What is Really Simple Syndication?
RSS, which stands for Really Simple Syndication, is essentially a web feed format used to distribute data across the internet. Typically specified in XML (extensible markup language), it's like an internet plumbing system?"facilitating the seamless transmission and receipt of data. You may unknowingly use RSS if you receive news updates via platforms like Yahoo, Google, or BlogLines. It operates in the background, efficiently delivering content to you.A Versatile Tool
Primarily, RSS feeds serve to syndicate content like news or sports updates provided by publishers. However, e-marketers are beginning to tap into the broader potential of this technology:- Customer Alerts: Use RSS to notify customers about deals or new products in real-time, reducing dependency on email.
- Diverse Content: Attach various types of content to RSS feeds, such as podcasts, internet radio, or blogs. Some blogging services even offer simple ways to create URLs that notify subscribers of fresh content.
- Email Conversion: For those who prefer traditional formats, "feed blitzes" can convert feeds into emails, ensuring customers still receive instant updates.
Getting Started
Many companies can assist with publishing and advertising through RSS feeds. Currently, while it's easy to track who subscribes to your feeds, gathering detailed statistics remains challenging.Resources to Explore:
- [SyndicationGumption.com](http://www.SyndicationGumption.com): Understand and evaluate RSS audiences.- [TechCrunch.com](http://www.TechCrunch.com): Learn which companies are adopting RSS and how they're innovating.
- [MarketingStudies.net](http://www.MarketingStudies.net): Find tips on leveraging RSS for marketing and stay updated on the latest trends.
Why RSS?
Offering RSS feeds alongside traditional emails can be highly effective. As Molander points out, RSS addresses deliverability issues common with emails, such as being lost or blocked as spam. RSS is entirely opt-in, ensuring that users who subscribe truly want your content. Once they do, nothing hinders its delivery.By embracing RSS, you can deliver your message directly to your audience, ensuring it reaches those who are genuinely interested.
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