Putting Your Business In The Limelight How To Submit Press Releases That Get Published
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Putting Your Business in the Spotlight: How to Submit Press Releases That Get Published
Summary:
Regular promotion is crucial for any business, and press releases are an often-overlooked tool, especially by small business owners. Whether you’re selling a rare item on eBay or offering a unique service, effectively communicating this can attract new customers.Crafting Effective Press Releases
Here are some strategies to enhance your chances of getting published, according to Rieva Lesonsky, editorial director of Entrepreneur Magazine:
1. Research the Publication: Before submitting, familiarize yourself with the publication's format, target audience, and style. Tailor your press release to fit seamlessly into their content.
2. Be Concise: As Lesonsky points out, brevity is key. While passionate about your product, aim to be clear and succinct. Your press release should be engaging yet direct.
3. Lead with Key Information: Capture attention immediately by highlighting why your news matters. Consider what will resonate most with readers and use that to hook them from the start.
4. Understand Publishing Schedules: Know the timelines of the outlets you’re targeting. For instance, a last-minute eBay listing likely won’t fit with a quarterly magazine’s schedule. Opt for newswires that offer quick distribution to relevant media outlets.
5. Target Your Market: Direct your releases to publications that cater to your end users. For example, if you sell unique Christmas items, aim for holiday issues in magazines like Women’s Day. Even if the release isn’t published, it might spark interest for related stories.
6. Be Patient: Magazines plan months in advance, so a lack of immediate response doesn’t mean disinterest. Your submission could be earmarked for future issues, so patience is essential.
Gaining Credibility
Press releases offer more than free promotion; they lend credibility by association. Being featured in a reputable publication serves as an implicit endorsement, helping build trust with potential customers. Leverage this opportunity to expand your business reach and connect with new audiences.
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