Processing Credit Cards For Your Online Business

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Processing Credit Cards for Your Online Business


Overview:

Ensuring Online Payment Security

For newcomers to online business, outsourcing credit card processing is often the best approach. PayPal serves as a prime example of this solution, allowing online vendors to avoid purchasing or renting credit card processing machines. Furthermore, there's no need to establish a separate merchant account since PayPal acts as the gateway.

As businesses mature, they typically transition to an in-house credit card processing solution. There are two main methods for accepting credit cards online: real-time processing and deferred processing.

Real-Time Processing


Real-time credit card processing offers the major advantage of immediacy?"customers instantly know if their purchase is successful. This method is particularly beneficial for businesses selling downloadable products like audio, video, or e-books. The moment a credit card is authorized, the customer can download the product, satisfying the demand for instant access. Although setting up real-time processing is more complex than deferred processing, it automates transactions, handling them swiftly and efficiently.

This approach enhances the online shopping experience by providing immediate feedback. For instance, if a customer enters an incorrect credit card number, they are notified immediately of the transaction failure. Similarly, declined transactions are promptly communicated back to the customer.

Secure payment gateways are the backbone of real-time processing, ensuring a safe connection between your website and your merchant account. Leading providers include Authorize.Net and VeriSign.

How Secure Payment Gateways Work:


1. The customer adds a product to the shopping cart.
2. As they proceed to payment, the connection switches to secure mode, encrypting data between the web server and the customer’s browser.
3. The website sends the encrypted payment information to the secure payment gateway.
4. The gateway forwards this information to the vendor’s acquiring bank.
5. The acquiring bank sends the payment details to the customer’s bank.
6. The customer’s bank either approves or declines the transaction.
7. The payment gateway relays this response back to the vendor’s website.
8. The customer is notified whether the order is completed or failed.

This succinct process is highly streamlined and typically concludes within ten seconds.

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By understanding the intricacies of credit card processing, you can choose the right method that aligns with your business needs, ensuring security and efficiency in your transactions.

You can find the original non-AI version of this article here: Processing Credit Cards For Your Online Business.

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