Principles In Web Design
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Principles of Web Design
Title:
Principles of Web DesignWord Count:
520Summary:
Web design goes beyond simply using HTML tags on a page. By following the principles outlined below, you can create a more engaging and effective website.Balance
Balance is a fundamental principle in web design, involving the distribution of light and heavy elements on a page. It helps you organize web pages for optimal functionality and is visually akin to design gravity. Keep in mind, darker and larger objects seem heavier than lighter, smaller ones.
Balance can be achieved in three ways:
1. Symmetrical Balance
Achieved by placing elements evenly across a design.2. Asymmetrical Balance
More challenging because elements don’t match across the centerline.3. Discordant or Off-Balance
Designs that suggest action and movement.Contrast
While color often springs to mind, contrast can refer to differences in shapes, sizes, and textures. It highlights differences within a design. When using contrast in web design, consider more than colors?"focus on font sizes, shapes, images, and text styles.
Contrast can be implemented by:
- Changing fonts
- Providing links
- Using varied sizes for images and elements
- Applying contrasting colors
Emphasis
The eye is naturally drawn to emphasized elements. While it may be tempting to emphasize everything, designers must determine the hierarchy of elements and apply emphasis based on that.
To create emphasis:
- Use semantic markup for natural emphasis
- Change fonts or images
- Utilize contrasting colors
Rhythm
Rhythm, or repetition, builds internal consistency, aiding viewer comprehension. A design is fully understood once the brain recognizes the rhythm pattern. Additionally, rhythm enforces order, drawing viewers in to explore further.
Incorporate rhythm by:
- Repeating HTML text
- Adding repeated images
- Using the background-repeat property
- Repeating navigation elements
Unity
Unity, also known as proximity, involves grouping similar elements together while separating dissimilar ones. It creates cohesiveness, binding elements within a design. Unity is primarily achieved through layout placement but can also be enhanced with padding and margins.
To enforce unity, adjust layouts, tweak text spacing, and play with box properties to manipulate padding and margins.
By understanding and applying these principles, your web design can become more effective and engaging.
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