Press Releases Are Useless
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Press Releases: Why Traditional Methods Are Ineffective and How to Optimize Them
Summary:
An overwhelming 98% of journalists go online daily (source: Expansion Plus Inc.). Here's how they spend their time on the internet:
- 92% for article research
- 81% to find stories and related information
- 76% to discover new sources and experts
- 73% to search for press releases
If you're still faxing or emailing press releases, it's time to stop. The traditional approach has become obsolete. Online posting bypasses gatekeepers and spam filters, preventing your release from vanishing among the flood of daily emails reporters receive.
A study reveals that over 70% of Americans consume news online. Both reporters and audiences are more digitally engaged than ever. This shift makes online press releases appealing to both media professionals and authors. In the past, posting on platforms like PRWeb was straightforward and beneficial, often attracting media attention. As the volume of releases increased, paid services emerged to counter the clutter.
Although paid services initially streamlined online press releases, the low cost meant that clutter persisted. The solution? Press release optimization.
Understanding Optimization:
When your press release is online?"whether through PRWeb or your own site?"it should be optimized like a webpage. Use SEO (search engine optimization) techniques and keywords that enhance its visibility.
At AME, we've developed a system for optimizing releases with our SEO expert, Susan Gilbert. She shares a success story: "After launching a new website, I crafted a press release and submitted it online. Within a week, it was indexed by Google and deemed an authority by mid-March. By early April, a journalist discovered my release and contacted me for an article in Home Style magazine, reaching over 12 million households."
The Role of Keywords:
Keywords can be tricky. Gilbert advises against using simple root words like "romance novel" or "scrapbooking," which are too competitive to rank well. Keyword research is a complex art involving specialized tools and knowledge of the latest algorithms.
Don't leave keyword selection to just anyone. It's crucial to work with experts who are well-versed in effective keyword strategies.
Key Optimization Techniques:
- Place keywords in the headline and first 50 words of your release.
- Keep the release under 600 words and include at least one or two hyperlinks to your website.
- Use keywords as anchor text for these links, ensuring relevance to your target audience.
Optimizing your press release enhances visibility among media and consumers. It also generates valuable inbound links, beloved by search engines. Each time your story gets picked up, particularly by news websites, it boosts your site’s ranking.
If you’re undecided about this strategy, consider this: Yahoo! News has more readers than CNN and BBC combined. Optimizing your press release can significantly boost your campaign and might even catch the attention of elusive media targets.
You can find the original non-AI version of this article here: Press Releases Are Useless.
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