Preparing For The Holiday Season Now - Christmas In July
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Preparing for the Holiday Season: Christmas in July
Introduction
For online retailers, the holiday rush begins much earlier than most people think?"usually around June or July. While many assume the buying frenzy kicks off the day after Thanksgiving, it actually starts in September and peaks in November. Now is the time to prepare for the busiest time of the year.
Expanding Your Product Range
Consider enhancing your product line with new offerings. Your wholesalers will likely send product sheets and catalogs featuring new items and prices. Suppliers often predict market trends, providing valuable insights into complementary products that can enrich your existing selection.
Before adding new items, conduct thorough research. Check out other stores and auctions to gauge demand and assess competition. Ensure there's room for profit. Matt Hedges, Customer Service Manager at WorldwideBrands.com, advises testing new products now to carry through the fall and holiday season.
Advance Planning: The Key to Customer Satisfaction
Holiday shoppers prioritize ensuring their gifts arrive on time. Sales typically decline the week before Christmas due to delivery concerns. Avoiding backorders is crucial. Here’s how to ensure you’re prepared:
1. Stock up on best-sellers to have on hand if your drop-shipper faces delays, ensuring timely delivery to customers.
2. Regularly touch base with your suppliers to stay updated on stock levels, particularly for popular items.
3. If your drop-shipper can't deliver, consider finding another store offering overnight or second-day shipping. While this might incur a loss due to pricing and shipping costs, it helps your business stand out.
Conclusion
Being ready for the holidays not only meets customer expectations but also enhances your reputation through positive word-of-mouth. Satisfied customers may become loyal patrons who continue to support your business year-round.
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