Podcasting 101
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Podcasting 101
Title:
Podcasting 101
Summary:
Podcasting involves distributing media files online through free or paid subscriptions. These files can be played on personal computers or mobile devices using syndicated feeds. The term originates from Apple's iPod.
Keywords:
Podcasting, internet, syndicated feeds, RSS, mobile device, media player, real simple syndication
Article Body:
Podcasting is a method of sharing media files over the Internet, either through free or paid subscriptions. Utilizing syndicated feeds, these media files can be accessed on both personal computers and mobile devices. The term "podcasting" is inspired by Apple's iPod.
The unique feature of podcasting compared to other digital audio formats is its ability to be automatically downloaded. To engage in podcasting, you need software that can read feed formats like RSS (Really Simple Syndication) or Atom.
Although the idea of podcasting has existed in some form for decades, it gained significant public traction around 2004. This surge was largely due to the rise of internet marketing, which increased public interest in podcasting, driving its rapid growth.
Before the World Wide Web emerged in 1982, Radio Computing Services (RCS) provided digital music and talk software to radio stations. Digital distribution evolved, with early formats like MIDI and services like Multicast Network sharing video and audio files. Mbone, a notable multicast network, was predominantly used by research institutions and schools for audio talk programs. By 1995, various websites and jukeboxes offered systematic access to audio and music files, enhancing the digital audio experience. Some online platforms began offering subscription-based audio services.
The launch of Napster revolutionized music downloads. Technology expert Doc Searls tracked podcasting's growing popularity by counting Google hits for the term, which started at just 526. In October, the first podcasting search engine debuted, facilitating communication among podcasters. That same month, The New York Times reported on podcasting's emergence in countries like the U.S., Canada, Sweden, and Australia. Soon after, USA Today provided a guide on creating and accessing podcasts, including a list of the top ten podcast directories.
Simultaneously, podcasting networks emerged, connecting podcasters and expanding marketing opportunities. This led to the creation of "podmercials," allowing vendors to promote their products through podcasts. Some production companies now craft podcasts for business clients, signaling a shift toward monetizing audio content and offering new marketing avenues for entrepreneurs.
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