Picture Bait What Does The Term Really Mean

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Picture Bait: What Does the Term Really Mean?


Introduction

The concept of "Picture Bait" was introduced on December 30th, 2006, by SEO expert Michael Gray, also known as Graywolf. Before diving into Picture Bait, it’s crucial to understand its precursor: Link Bait.

What is Link Bait?

Link Bait refers to any content designed to attract attention and encourage other sites to link back to it. Coined by Aaron Wall, the author of "SEO Book," Link Bait became a trending topic in search engine optimization (SEO) during 2006. Popular platforms like Digg epitomized this strategy by creating engaging content that invited users to share and promote it, increasing its visibility.

Understanding Picture Bait

Building on the principles of Link Bait, Picture Bait shifts the focus from text-based content to images. The idea is to use compelling visuals to draw readers in, prompting them to explore more content. As an example, Graywolf mentions meme sites where users can attach pictures to their links, hypothesizing that these images can lead to more clicks.

Variations of Picture Bait

Beyond this standard definition, Picture Bait can apply to different scenarios:
1. Image-Centric Sites: Some websites prioritize unique images as their main content. A notable example is http://www.hatbait.com, which existed even before the term Picture Bait was coined.

2. Attractive Imagery: Utilizing images of attractive individuals, particularly women, is another form of Picture Bait. This approach has been tested by SEO figures like Jeremy Schoemaker, also known as Shoemoney. His experiment using a female avatar increased engagement on his blog and Digital Point profile.

Conclusion

Whether or not Picture Bait gains prominence in the SEO world, understanding its potential to drive website or blog traffic is essential. This involves not only leveraging compelling images but also ensuring proper image search engine optimization.

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