Persuasion Through The Competitive Spirit
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Persuasion Through the Competitive Spirit
Introduction
My life has been transformed by my commitment to exercise, particularly my gym routine. During a workout session, I noticed something intriguing that might just reveal the power of the competitive spirit.
Unconscious Competition
This isn’t your typical gym, yet I often find myself on a stationary bike or elliptical machine speeding up when someone gets on the one next to me. It's like an automatic response, perhaps a subconscious urge to not be outdone. Despite not being an athlete in my youth, I now understand the drive that athletes feel coursing through them.
Interestingly, the reverse is also true. When I join someone else on a machine, they often increase their pace. This competitive desire might not always be consciously embraced, but it's undeniably present. Personally, I thrive on it. In my sales career, I loved setting challenges based on other people's benchmarks, not just to match them, but to exceed them significantly.
The Role of Competition
In times of limited resources, competition naturally intensifies. Watching animals compete for water, food, and mates illustrates this vividly. In the U.S., we often base our economy on survival of the fittest principles. Whether it's money, recognition, or even parking spots, we live in a competitive world. Ironically, after a day of competing, many of us relax by watching others compete?"through sports, game shows, or even reality contests.
Competition can be a powerful motivator for self-improvement. At the gym, that extra push?"telling yourself to pedal faster or push harder?"can yield significant benefits (as long as it’s done safely).
Leveraging Competition in Sales
So, how can we harness this competitive drive when selling products and services to affluent clients? Consider competing gas stations with different prices. Perhaps one got a better deal or is willing to earn less. The goal isn’t to lower prices, but to frame your offerings as the ultimate solution. You could say, "I'm not the cheapest, and in fact, I might be on the higher end, but with me, you'll truly get what you pay for."
Conclusion
What's your relationship with competition? Do you embrace it or shy away from it? Viewing competition positively can significantly enhance your persuasion skills. How can you use it to your advantage?
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