Peet s Coffee 40 Years And Still Going Strong
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Peet's Coffee: Celebrating 40 Years of Excellence
Peet's Coffee & Tea has been a pioneer in the coffee industry for 40 years, redefining how coffee is enjoyed. Let's explore the journey of this iconic brand.
Origins of Peet’s Coffee
Founded in 1966 in Berkeley, California, Peet's Coffee & Tea opened its first shop at the corner of Vine and Walnut, close to the University of California. The visionary behind this was Alfred Peet, who grew up in Alkmaar, Holland, in a family deeply rooted in the coffee and tea trade. After honing his skills in the tea market in Indonesia post-World War II, Peet moved to the San Francisco Bay Area at 35 to start his own coffee business.
Evolution and Innovation
From its inception, Peet's focused on quality. Alfred Peet experimented with various types of beans, perfecting roasting and blending techniques to deliver a superior coffee experience. This dedication won over countless coffee lovers who continue to start their day with a cup from Peet’s.
Commitment to Quality
Peet's exclusively uses 100% Arabica beans, known for their superior taste and quality. The flavor of Arabica beans varies based on factors like climate, soil, and altitude. Peet's meticulous selection process ensures customers enjoy the finest cup of coffee.
Standing Out in the Market
Unlike many of its competitors, Peet's remains focused on quality rather than rapid store expansion. While Starbucks expands globally, Peet's remains loyal to its origins with a handful of stores, prioritizing customer loyalty and tradition. This commitment creates a unique legacy, emphasizing aspects beyond just revenue.
Locations and Availability
Peet's operates 112 stores across the United States, with the majority in California (96 stores). Washington follows with eight stores, and Massachusetts and Oregon have six and five, respectively. Illinois and Colorado also host Peet's locations.
Beyond stores, Peet's coffee is available in grocery stores nationwide, through mail orders, and on their official website. Their coffee is also served in restaurants and gourmet food stores.
In summary, Peet's Coffee & Tea maintains its position as a beloved brand by staying true to its roots and focusing on delivering exceptional coffee experiences.
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