On-Page Search Engine Optimization SEO Primer
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
On-Page Search Engine Optimization (SEO) Guide
Overview
Once your small business has a website, you'll notice that the majority of your traffic comes from the top three search engines: Google, Yahoo, and MSN. Among them, Google often sends the most visitors. While submitting to directories and trading links can help, they usually don't generate much direct traffic. Consequently, your primary focus should be on achieving high rankings in these search engines. Here are some essential tips to help you do just that.
Choose Targeted Key Phrases
Identify the keywords potential clients might use to find a business like yours. Refine these into specific key phrases. For example, if you're a web designer in Windsor, use a phrase like "Windsor Ontario website design." If you cater to small businesses, try "small business website design." Avoid overly general terms, as they are highly competitive.
Optimize Your Pages
Once you've chosen your key phrases, integrate them into your website so search engines understand your relevance. Target one or two keywords per page and include them in:
- Title Tag
- Meta Description Tag
- Meta Keywords Tag: Note that search engines, especially Google, give this little weight.
Additional Tips for On-Page Optimization
- H1 & H2 Tags: Start with an H1 tag featuring your key phrase, followed by H2 tags with additional phrases. Maintain the proper sequence: H2 follows H1.
- Page Content: Naturally incorporate key phrases within the body text. Avoid keyword stuffing to prevent penalties.
- Formatting: Use bold, italics, and underline sparingly to highlight keywords.
- Bulleted Lists: Include key phrases in lists for natural emphasis.
- Alt Text for Images: Use alt tags to describe images, incorporating key phrases. This assists both search engines and visually impaired users.
Provide Relevant Content
High-quality content is crucial for SEO. A website with valuable information is more likely to attract attention. Include articles and information about your products, services, or industry. Use content from free article directories, ensuring you credit the authors with a link back. However, strive to create original content whenever possible, as search engines favor it.
Regular updates are essential. Aim to add fresh content monthly to keep your site dynamic and engaging.
Conclusion
SEO is not an exact science, and the algorithms used by search engines are complex. However, following these foundational strategies can improve your rankings. Continuously refine your website and analyze competitors to enhance your positioning. Remember, there are also off-page factors that influence rankings, which will be addressed in future articles. For now, this guide provides a solid starting point for your SEO efforts.
You can find the original non-AI version of this article here: On-Page Search Engine Optimization SEO Primer.
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