My First Ever Franchise Exhibition
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
My First Franchise Exhibition Experience
Introduction
Last Friday and Saturday marked the official launch of my business at a franchise exhibition, an event I've been preparing for quite some time. Until now, I hadn't felt our platform was polished enough to showcase.
Success at the National Franchise Exhibition
Participating in the National Franchise Exhibition at Birmingham's NEC turned out to be a major success for us. Our investment in the stand?"double the average cost for similar sizes?"proved worthwhile as our booth attracted considerable attention. Choosing a custom-built stand over the standard shell system many opted for significantly enhanced our presence.
Strategic Investments
We also invested in two large 42" plasma screens, which cost $600 to hire, install, and remove. Displaying our video and digital brochure on these screens effectively drew in visitors.
Lessons Learned
The first day wasn't perfect; our lack of preparation was evident. Without a clear system, our team operated without coordination. That evening, we reviewed our performance and identified areas for improvement.
One issue was the incomplete enquiry forms. To remedy this, we implemented a process to ensure we recorded vital details?"first name, last name, email, and phone number?"twice at the bottom of each form.
Team Strategy
We also optimized our team roles. Zak and Uzma excelled at engaging passersby and directing them to our stand, acting as our front-line greeters.
Meanwhile, David, Zubeir, Priyesh, and Jamie excelled at explaining our concept on laptops. Assigning them to individual stations proved effective, and involving franchisees in manning the booth was a wise decision.
Personal Engagement
I personally handled warm inquiries, allowing potential franchisees to evaluate me?"the person behind the concept. This interaction also let me assess whether they suited our business model.
Final Thoughts
Spending more on standout features, like our custom-built stand (complete with a quirky mannequin perched on top), paid off. Stands with unique elements consistently attracted more attention than standard setups.
If you're planning an exhibition and need some advice, feel free to reach out. I'd be happy to exchange ideas and insights.
You can find the original non-AI version of this article here: My First Ever Franchise Exhibition.
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