More For Your Money Pay-Per-Call A Smarter Way To Advertise
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Get More for Your Money: Pay-Per-Call ?" A Smarter Way to Advertise
Summary
Pay-per-call is rapidly becoming a key trend in online marketing, thanks to its high return on investment. As businesses increasingly recognize the benefits of pay-per-performance advertising, search engines like AOL, InfoSpace, and Marchex are adopting this model, cumulatively hosting 1.3 billion searches monthly.
What is Pay-Per-Call?
Pay-per-call advertising is straightforward:
- It's essentially an auction for customer calls. You set a bid for how much you're willing to pay per call, which determines your ad's rank in search engine results. By observing other businesses’ bids in your industry, you can price your services competitively.
- Ads display your business information and a unique phone number. Customers can read about your business at no charge, and you only pay if they decide to call. This ensures you’re only investing in prospects genuinely interested in your offerings.
- You can tailor your geographical service area?"from a single zip code to nationwide. Your ad only appears in relevant searches, ensuring no wasted spending on out-of-area calls.
Is Pay-Per-Call Right for You?
For this marketing model to succeed, your business should be capable of handling calls. You’ll likely receive a manageable number daily. However, if your business is purely online, pay-per-call might not be the best fit.
This strategy suits businesses where customers often seek more information?"such as financial services, consulting, home improvements, or travel services.
Calls vs. Clicks: Why Calls Win
Though similar to pay-per-click strategies, pay-per-call often yields better results for several reasons:
- Advanced Buying Stage: Mark Barach, CMO of Ingenio, highlights that people visiting websites are usually gathering information. Those who call are typically ready to make a purchase.
- Higher Close Rates: Roughly 30% of these calls result in business, significantly higher than the 1-2% conversion rate of web clicks.
- Fraud Prevention: Advertisers are charged only for a customer's initial call, reducing the incentive for fraudulent calls. Billing occurs only for calls lasting beyond a certain duration, eliminating issues with hang-ups.
Barach emphasizes, "The value proposition to an advertiser is unparalleled?"you pay when you get the customer. In other forms of advertising, you pay upfront and hope for results."
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By considering pay-per-call advertising, businesses can ensure smarter spending, targeting leads more effectively, and achieving a greater return on investment.
You can find the original non-AI version of this article here: More For Your Money Pay-Per-Call A Smarter Way To Advertise.
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