Mission Vision And Values
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Mission, Vision, and Values
Summary
Much has been written about the importance of a mission statement in business. Many companies embraced this idea, creating mission statements in different ways?"some collaboratively with employees and stakeholders, others through executive meetings.
Regardless of how they were developed, many companies struggle to maintain the enthusiasm associated with having a clear vision and mission. Often, few employees can actually articulate their company’s mission or vision.
Article
The significance of mission statements in the business world is widely acknowledged. Many companies have created mission statements, whether through inclusive processes or executive decisions. However, maintaining the momentum of a well-defined vision and mission can be challenging. Frequently, employees are unable to express what their company stands for.
Recently, a client asked me to design year-long leadership training for their mid-level managers. When discussing topics, they mentioned their managers were inexperienced, having been promoted without proper transition training for five years. This led me to ask if the agency had a mission statement. The client's hesitation confirmed that it didn’t matter if a statement existed; the employees were unaware of it.
A meaningful mission and vision ensure everyone knows the company's purpose and direction. One excellent resource for guiding this process is "Full Steam Ahead! Unleash the Power of Vision in Your Work and Your Life" by Ken Blanchard and Jesse Stoner. They emphasize the importance of creating a vision that resonates with the organization’s aspirations.
Mission Statement
The cornerstone of a compelling vision is a clear articulation of the company's purpose?"why it exists and the good it contributes to the world. For example, Coaching for Excellence is committed to developing leadership skills by valuing both employee relationships and product quality.
A mission statement should be customer-focused, highlighting the benefits they derive from the company’s offerings. Once established, every employee should understand how their role supports the mission, inspiring excitement and dedication to fulfilling their part.
Values
After establishing the mission, it's crucial to define the company values supporting it. Clear values guide behavior and embody the company’s purpose.
Values should include specific behavioral examples. Once values are outlined, they become the benchmark for accountability, aiding in hiring decisions and ensuring compatibility between potential hires and company culture.
As Blanchard and Stoner note, values have immense power because they resonate emotionally with people, providing energy and commitment even during challenging times.
Vision
A company’s vision outlines its future direction. Empowering leadership, like that at Coaching for Excellence, shows that positive focus generates more motivation. A vision statement should be positive and forward-thinking.
A well-defined vision acts as a roadmap, guiding decisions and clarifying subsequent goals as each is achieved. Blanchard and Stoner identify key elements of a compelling vision:
- Clarifies the business core
- Provides decision-making guidelines
- Paints a vivid picture of the desired future
- Is enduring
- Focuses on greatness beyond numbers
- Engages emotionally
- Demonstrates individual contribution
To develop a robust vision statement, start today. Engage in discussions about your business's purpose, and continue by defining the mission, values, and vision. Keep the excitement alive through ongoing conversations.
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