Maximizing Search Engine Optimization To Achieve High Roi
Below is a MRR and PLR article in category Internet Business -> subcategory Web Hosting.
Maximizing SEO for High ROI
Summary:
The primary goal for most businesses and websites is to achieve higher search engine rankings, not just for visibility but to drive traffic and increase revenue through product or service sales. The real focus should be on the traffic generated from those rankings rather than the rankings themselves. This is where Pay-Per-Click (PPC) engines become essential in crafting online marketing strategies that maximize return on investment (ROI).
Main Article:
Most businesses and websites aim to secure higher positions on search engines. While it might seem like ranking is the ultimate goal, the true objective is to boost revenue by increasing traffic that results from those rankings.
The Role of PPC Engines:
PPC engines are crucial tools in developing effective online marketing strategies. Tools like WordTracker and the Overture Search Term Suggestion Tool help identify popular keywords and phrases. However, they can't determine if a particular keyword will offer a high ROI. Achieving ROI depends on knowing the conversion rate a specific phrase can deliver.
Example: Camping Equipment
Consider a business selling camping equipment. Although "camping" is a primary keyword, it may not yield a high ROI. Let’s explore why:
- Keyword: "Camping"
- Searches: 1,570/day on WordTracker
- Inbound Links for
1 Site: 1,942 on MSN
- Pages for1 Site: 22,100
- Cost for 50+ Page Site: $7,000 - $10,000- Keyword: "Camping Equipment"
- Searches: 413/day on WordTracker
- Inbound Links for
1 Site: 113 on MSN
- Pages for1 Site: 164
- Cost for 20+ Page Site: $3,000 - $5,000Testing these keywords using PPC engines like Overture and Google, which offer advanced reporting tools, helps track conversion rates. However, at Overture, securing a
1 spot can be costly, with expenses of $8.85 per click for "camping" and $2.90 for "camping equipment."
Leveraging Secondary PPC Engines:
Secondary PPC engines like Enhance Interactive are more affordable alternatives. To achieve a
1 ranking on Enhance Interactive:
- "Camping" costs $0.15 per click- "Camping Equipment" costs $0.23 per click
By testing keywords on secondary PPC engines, businesses can bid for top positions and monitor traffic and sales over several weeks. After replacing current phrases with alternatives and comparing results, businesses can identify which keywords provide the best ROI.
Other Influencing Factors:
Several factors affect keyword performance, including budget and potential earnings per click. These determine potential sales based on your chosen keywords. A campaign that pays off within 3 to 6 months is considered successful.
Why "Camping Equipment" May Yield Higher ROI:
1. Less Competition: The phrase "camping equipment" faces less competition than "camping.”
2. Targeted Audience: While "camping" attracts broad interest, "camping equipment" targets an audience specifically searching for gear, increasing the likelihood of conversion.
Conclusion:
Secondary or lower-cost PPC engines are effective tools for evaluating the true value of your keywords, ultimately guiding you toward achieving a higher ROI.
You can find the original non-AI version of this article here: Maximizing Search Engine Optimization To Achieve High Roi.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.